Trust · 6 shoppers
"I like it, but I still do not know when it will arrive."
The product looked right, but delivery information appeared too late to build enough confidence.
AI shopper testing
Find out why shoppers buy — or leave.
Put SynMentis on your website and see what makes shoppers interested, uncertain, confident, or ready to leave.
See why shoppers hesitateFollow the evidenceTest changes again
Shopper in progress
Maya · careful buyer
Exploring
Shopping goal
Find a dining chair that feels worth the price for a small apartment.
1
Starts with a reason to shop
"Find a dining chair that feels worth the price for a small apartment."
2
Explores your site
Looks at products, compares options, reads important details, and keeps its own priorities in mind.
3
Makes a buying decision
Decides whether to buy, keep considering, or leave — and explains what changed that decision.
Decision changed
Interested → Still deciding
"I like the product, but I still cannot tell when it will arrive."
The problem
Your analytics show what happened. They rarely show the moment a shopper changed their mind.
SynMentis focuses on the decision itself: what shoppers understood, what they trusted, where they hesitated, and what finally made them continue or leave.
"Is this right for me?"
Product fit and clarity
"Can I trust this enough?"
Proof, delivery, returns, quality
"Is it worth the price?"
Value and confidence
How it works
Give them a reason to shop. Let them decide what happens next.
01
Give shoppers a goal
Tell them what they are trying to buy or accomplish.
02
Let them explore
They browse the visible site, compare options, and follow their own priorities.
03
See what changed the decision
Get the reasons, evidence, and practical changes worth making.
04
Run it again
After you make a change, repeat the test and see whether the experience improved.
What you can discover
Useful answers, not just a list of problems.
Clarity · 4 shoppers
"I cannot tell which one is right for me."
Several products looked similar, but the differences were not clear enough to make a confident choice.
Value · 5 shoppers
"I understand the product. I am not sure it is worth the price."
The page explained what the product was, but not enough of why the higher price made sense.
Use cases
Use it wherever a buying decision matters.
Product pages
Find what stops shoppers from feeling confident enough to buy.
Website redesigns
Test a new experience before relying on real traffic.
Checkout experience
Find uncertainty and friction before customers abandon.
AI shopping readiness
See whether AI shoppers can understand and act on your store.
Start with one website
See what shoppers experience before you change anything else.
Start small. Learn something useful. Then make the next change with more confidence.
Get startedQuestions
A few things you may want to know.
What does SynMentis do?+
SynMentis puts realistic AI shoppers on your website so you can see what helps them buy, what makes them hesitate, and what makes them leave.
What can I learn from a shopper test?+
You can discover where shoppers get confused, lose confidence, struggle to compare products, question the value, or decide not to continue.
Do I need a research team to use it?+
No. You add your website, describe the customer you want to understand, choose what they should try to do, and SynMentis turns the journeys into findings and recommendations.