Notes and updates from the team.
AI shopping is becoming a new way for people to discover, compare, and buy products. Here is what that change means for ecommerce stores—and why being visible to AI is only part of the problem.
A high cart abandonment rate does not mean every abandoned cart was a lost sale. Learn how to separate normal hesitation from problems your ecommerce store can actually fix.
Ecommerce checkout optimization is not just about adding payment methods. Here is how to find the actual reasons shoppers leave between checkout and purchase.
Ecommerce conversion rate optimization is more than running A/B tests. Learn how to find the real problem, understand shopper hesitation, prioritize changes, and test the things that actually matter.
Most product page advice focuses on adding elements. A better approach is to ask what a shopper still needs to know before they feel comfortable buying.
A practical guide to ecommerce product page SEO: what to optimize, what Google needs to understand, how to avoid duplicate product pages, and how to improve search visibility without making pages worse for shoppers.